I think many people are missing the point. If you have put Chuff, chuff in your signature you are missing the point. Chuff, chuff as I understand it is like saying "whatever", or my personal favorite, "it's your lie, tell it how you want" when you just can't get someone to listen to the facts. This is about looking past the hype and getting the facts.
It's going to fail. There just aren't that many people who REALLY want to know the truth. :(