Because, if they sell the SFL for less than the Emag, then what would you rather have? They would get almost no sales of the Emag, and then when they stop production on SFL's(or something) then everyone will be in outrage, because they used to be able to get something that is better, for less money.
Market economy, people will pay for better things, ussually.
Market economy, people will pay for better things, ussually.


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