Butterfingers
02-05-2002, 01:04 PM
I think the problem with AGD marketing isn't only that we need more customer exposure. We need more DEALER confidence.
Dealers are wowed by these catalouges that SP and Dye put out. The dealers take whatever information in that book and take it as the word of god. They then make suggestions and comments based on that information.
When I went to buy my e-mag the dealers didnt push it at all. They were like "oh its just a mag with an e-grip, it dosent have the long range of the shocker cause its a high pressure gun." They tried to sell me on Smart Parts LP technology. They told me how it is long ranging and more accurate a direct quote out of the SP catalouge, as I roll my eyes. The problem is this information snowballs by word of mouth.
What AGD needs is an AMAZING catalouge, dispelling myths and proving FACT and at the same time displaying they awesome technology of thier technology line. You will only get sales as long as your dealers belive in you,and YOU CAN PROVE TO THEM THAT YOUR PRODUCT IS BETTER. The customers will follow.
We must show that AGD is the pinnacle of technology, innovation, and performance. On top of that display our awesome customer service and straightforward no frills no BS facts.
Ever see a Honda/Acura catalougue? They show thier acomplishments and history in F1 and champ car racing, and technological innovations, on a timeline. They tell a bit about the company. On top of that they show how thier VTEC variable valve lift system works. How thier engines work... The marketing works really well, if anybody knows the import racing scene you know that VTEC is THE engine to have. In the cataluge they expain how the system works in detail and how it is supirior to other systems. This captures your audience. IT GIVES THEM A REASON to buy/market your product. Remember the quote from the Honda pre-owned commercial "even if we didnt do the 100 point inspection, you are still left with the reassuring fact that its a honda." Indicating that it is the pinnacle of reliability.
So why not model AGD marketing after that? Show your acomplisments with LE/and the Government, your random accomplishments and innovations. Then illustrate and show through pictures, HOW the automag system, HOW the RT system blows everybody else away... Disprove all the hype! Get back youre dealers, captivte them enlighten them!
To recap this is what you need to do in all your marketing...
1) Establish credibility , via showing acomplishments, major customers.
2) Show how others are jerking them around, like in politcs you gotta fight dirty to get anywhere, but don't lie then YOU loose credibility.
3) Show them your product, straightforward details about your products and the diffrences between them, and "suggested uses".
4) Show how it is better, to GIVE THEM A REASON to choose your product.
I propse the new...
"AGD, we don't just say it we prove it"
Marketing campaign.
Tom, its not that you don't have a product to market. You have an AWESOME product to market, you just have to take diffrent angles and play up the strong points.
Its not a matter of what to market, you have that already. Its a matter of HOW to market it. Nobody's gonna buy it if they dont belive that it is better. Gotta show them, thats AGD's job.
A point to ponder: The Acura NSX Acura's flagship sportscar is nearly as old as the automag. Nothing major has changed since its inception. Yet it is the ONLY high priced high performance japanese sports car still being sold in the US. This 10 year old $90,000-$100,000 car is still being compared to Ferrarri 355's and being touted as the "poor man's Ferrarri." This is because Acura can show WHY thier product is still good/or even better.
I have a catalouge outline that I am working on that will WOW the dealers. Ill realease ideas bit by bit as I have time.
Dealers are wowed by these catalouges that SP and Dye put out. The dealers take whatever information in that book and take it as the word of god. They then make suggestions and comments based on that information.
When I went to buy my e-mag the dealers didnt push it at all. They were like "oh its just a mag with an e-grip, it dosent have the long range of the shocker cause its a high pressure gun." They tried to sell me on Smart Parts LP technology. They told me how it is long ranging and more accurate a direct quote out of the SP catalouge, as I roll my eyes. The problem is this information snowballs by word of mouth.
What AGD needs is an AMAZING catalouge, dispelling myths and proving FACT and at the same time displaying they awesome technology of thier technology line. You will only get sales as long as your dealers belive in you,and YOU CAN PROVE TO THEM THAT YOUR PRODUCT IS BETTER. The customers will follow.
We must show that AGD is the pinnacle of technology, innovation, and performance. On top of that display our awesome customer service and straightforward no frills no BS facts.
Ever see a Honda/Acura catalougue? They show thier acomplishments and history in F1 and champ car racing, and technological innovations, on a timeline. They tell a bit about the company. On top of that they show how thier VTEC variable valve lift system works. How thier engines work... The marketing works really well, if anybody knows the import racing scene you know that VTEC is THE engine to have. In the cataluge they expain how the system works in detail and how it is supirior to other systems. This captures your audience. IT GIVES THEM A REASON to buy/market your product. Remember the quote from the Honda pre-owned commercial "even if we didnt do the 100 point inspection, you are still left with the reassuring fact that its a honda." Indicating that it is the pinnacle of reliability.
So why not model AGD marketing after that? Show your acomplisments with LE/and the Government, your random accomplishments and innovations. Then illustrate and show through pictures, HOW the automag system, HOW the RT system blows everybody else away... Disprove all the hype! Get back youre dealers, captivte them enlighten them!
To recap this is what you need to do in all your marketing...
1) Establish credibility , via showing acomplishments, major customers.
2) Show how others are jerking them around, like in politcs you gotta fight dirty to get anywhere, but don't lie then YOU loose credibility.
3) Show them your product, straightforward details about your products and the diffrences between them, and "suggested uses".
4) Show how it is better, to GIVE THEM A REASON to choose your product.
I propse the new...
"AGD, we don't just say it we prove it"
Marketing campaign.
Tom, its not that you don't have a product to market. You have an AWESOME product to market, you just have to take diffrent angles and play up the strong points.
Its not a matter of what to market, you have that already. Its a matter of HOW to market it. Nobody's gonna buy it if they dont belive that it is better. Gotta show them, thats AGD's job.
A point to ponder: The Acura NSX Acura's flagship sportscar is nearly as old as the automag. Nothing major has changed since its inception. Yet it is the ONLY high priced high performance japanese sports car still being sold in the US. This 10 year old $90,000-$100,000 car is still being compared to Ferrarri 355's and being touted as the "poor man's Ferrarri." This is because Acura can show WHY thier product is still good/or even better.
I have a catalouge outline that I am working on that will WOW the dealers. Ill realease ideas bit by bit as I have time.