Anyone want a new AGD Logo?

[teufelhunden]

I apologize for jumping all over you. Still, explain to me exactly what the problem is with it.

It's really ugly and you're 18 years old? (it takes money to do things)

[tech-chan]

What?

[shartley]

I apologize for jumping all over you. Still, explain to me exactly what the problem is with it.

No worries.

First of all, it is not really a new logo. It is a design that uses the lion theme and the current AGD logo placed on it.

When designing these types of things you need to remember that they are not for showcasing your skills with filters or photoshop. They should be to present a clear and easy to view concept or message. With that said, the logo is hard to see against the flaming lion background. It in short, gets lost.

You really want folks to be able to see all important elements at a glance, and at a reasonable distance.

Your current designs fail to do that.

Also the weight and balance of the overall design should be even. What you have now is top heavy. To me it looks unbalanced and odd.

The way you have the ribbons of the actual logo covering the eyes is also odd to me. The eyes of a lion convey power, and you are covering them up as if you are putting blinders on them. This is kind of diminishing or controlling the power you are attempting to convey by the flames. It works against itself.

I will also point out that your design should be fitted for the space you intend to use it. This design on a t-shirt will look odd IMHO because it does not use the full available space and look like someone took a web banner and slapped it on a shirt.

What I would suggest is taking the available space on a shirt and designing something that will fit that space, not take a banner shaped design and place it on a shirt.

One other point that you may consider is that this design will look "slapped" on a shirt since it does not fade evenly at all edges. It will have the appearance of a mall t-shirt where they just take your picture and slap it on a shirt. Look around at the shirts you have that are like what you are trying to do... do any of them look like this? Probably not. And for good reason.

These are just a few things off the top of my head. They are not meant to be demeaning or insulting in any way. And I think if you sit back and evaluate your design from just these few angles you will see where you can improve and accomplish what will not only look good, but work well for the intended purpose.

[tech-chan]

Thank you for the lesson, here is another try:

(no preview for desktop)

[shartley]

Thank you for the lesson, here is another try:

(no preview for desktop)

No problem. It was not intended to be a lesson though, just to give reasons why I posted what I did.

With that said, I think this new design is much better than the first one.

But look to the balance, it is still off. Your design has two weight points, the logo and the face of the lion. If you place them in an even spacing in the given space it will feel weighted better. Right now the logo is a bit too far to the left and lower than would be ideal IMHO to balance the picture.

Also the logo is still being lost in the flames. You can help avoid this by outlining the logo with white or even yellow or orange. Give it a try and see how it looks.

[tech-chan]

Working on that now.

[shartley]

Oh, and your new direction would work well with adding a saying to it. Something like:

"Free your inner fire"
or
"Feed your inner fire"


....or something along those lines.

Also, you may want to do some work around the eyes of the lion. At first glance it looks like the lion is closing its eyes. But when you look harder it looks like the eyes are simply bright fire. By adding some sort of defining eyebrow or eye ridge you can probably get rid of this visual confusion.

[tech-chan]

Hmmm, maybe change the logo itself?
Possibly: Feed your inner fire, shoot a Mag.
Is that what you mean?

[shartley]

Hmmm, maybe change the logo itself?
Possibly: Feed your inner fire, shoot a Mag.
Is that what you mean?

I think the logo is fine. I would advise just adding a tag line below it all.

You know, like Nike and "Just do it". They didn't change the logo, they simply added a slogan to it.

[tech-chan]

I see, but what about the logo thats already on there: Quality always shoots straight?

[shartley]

I see, but what about the logo thats already on there: Quality always shoots straight?

I say leave that as is. It is what folks have come to know from AGD. Don't reinvent the wheel, just spice it up a bit.

Again, this is not really redoing a logo, but making a t-shirt design.

[tech-chan]

So your saying put the fire thing underneath the current logo? or on the other side or something?

[shartley]

So your saying put the fire thing underneath the current logo? or on the other side or something?

I would suggest putting the new saying along the bottom of the overall design. Make use of the space you have available to you.

But like the logo itself, it should not get lost in the flames. I would suggest using a white text with a modest black border around it. Nothing fancy, a simple font will do fine. The more fancy you get with the font the more it will fight with the flaming lion, and that should be avoided.

Also, I suggest making your design with a black background (if you are going to do it on black shirts). Then put THIS design on that and fade all edges to black. That will get rid of the sharp line that would be created if you used what you have now. The design will blend into the shirt not have sharp edges like a picture just slapped on it.

[tech-chan]

That any better?

[shartley]

That any better?

I think you are pulling it together better, yes. But the balance is still off a bit. Still weighted a bit to the left.

As for the text on the bottom. I would suggest it be larger, and thicker font. Maybe even all in capitals? And add an exclamation point at the end of it to really pump it up a bit?

Also, don't forget to outline the logo, it is still getting lost a bit in the flames. You really should want it to stand out a bit.