I'll be a Mule from the UK...

[Croix71]

The threads are getting longer and longer. It hurts me eyes!!

[MagDog68]

Originally posted by Croix71


The threads are getting longer and longer. It hurts me eyes!!

Imagine Yipe was responding? We'd be here for days reading! I miss his posts...

~Fred

[Spaceman613]

I personally like plain boxes.. That way I can send other guns through the mail, and no one knows whats inside. I do think a t-shirt, hat, or some lil item would be nice. I remember when a friend bought a Shocktech cocker few years ago, they gave him a gun bag. Never came in a box, but he got a bag.

Besides, how far does a box have to go? Will the picture on the box have to be the same color and fade as the marker? Maybe a clear lexan box for display (with lock of course). Wooden crate (old Tippmann style) would be cool.

It could easily get too crazy if they spent too much time on a box. Simple works great for high end guns. Besides this isnt exactly "general public." People dont walk through Wal Mart and buy an E-mag, they go to specialty stores to hold, feel and inspect the gun. Just seems funny we are bickering over a piece of cardboard.

Ona side note, lower end guns do need to worry about packaging. We used to sell Bruizers like crazy for one reason, they came with a plastic carrying case. Very cool thing to have for a POS gun.

[bofh]

Originally posted by shartley

You haven't seen the Ferrari's I've looked at buying. but Yes, you're right, *New* Ferraris have nice show rooms.

Originally posted by shartley

Actually, so far I'm not convinced that a pretty four color box would sell any more markers. I'm not sure it's an unequivocal YES, a whole-hearted Maybe, is as far as I'd go. I don't have any marketing degrees, I only know from what I'd do. I do know, that the book you're working from, does not jibe with my purchasing style.

The question that AGD has to ask themselves is, Who is their market? After they identify that, then make products for that market.

I'm not sure anybody that doesn't have a great amount of data in their hand about AGD sales figures, paintball demographics, all sorts of data linking the two of them, can tell them who their market is. I'm not even sure that AGD has the data they need to make these decisions.

But it's possible that AGD has identified their market and (at the risk of sounding Pogo-like) it is us.

[ben_JD]

Originally posted by MagDog68
Anyone else think shartley suffers from a god complex? Maybe we should let him run the company.

~Fred

I'm not sure that I have ever heard Shartley indicate he didn't suffer from same.

[Chupas2]

I can't believe that you are arguing about a damn box. I don't think any gun I've bought has had a box anyway. And if it has how many places do you go to that has the box out for you to see. Most have the gun on a wall or in a case. Tom is not selling at Wal-mart where people are looking for a bright package. When you buy a higher end gun you just want the gun not some fancy package. I just think this whole thing is nuts. Remeber it's only cardboard.

[shartley]

MagDog68

Aha..I tried to make that point before - the internet has made packaging almost irrelevant to a large portion of consumers.

oldsoldierbofhben_JD
DOH!!!! You rascal! LOL How have you been.. Ben?

Chupas2

[jurassic]

quote:

Originally posted by MagDog68
Anyone else think shartley suffers from a god complex? Maybe we should let him run the company.

~Fred

Originally posted by ben_JD
I'm not sure that I have ever heard Shartley indicate he didn't suffer from same.

Shartley as President of AGD.
"Buy an AGD Extreme or else listen to me Pontificate.!!!!"
Customer..."Please!! Please!! Not That!! I'll Buy!!! I'll Buy!!!"

[thecavemankevin]

Jeez, i am gone for like four hours and this thing has exploded!!!

Well to try and keep my post short (cause i am tired of reading as i am sure most of you are by this point) i truly believe that the box does matter. Now how much does it matter, not very. Shartley was correct when he said something like presentation is everything. That is why AGD is working on a new wrapper, it is called the C&C Extreme. All the body is, is a working wrapper for the internals, and all of the milling is just a way to market/dress up the wrapper.

I think that AGD DEFIANTLY needs help in the marketing department!! As for making the box all pretty like, AGD?s marketing funds can be spent in a far wiser fashion (sponsoring team?s!!!, marketing in magazines and online, and marketing at tournaments).

[Chupas2]

Tom does sponser some teams and as far as marketing at touries he is the main sponser at the IAO and he was one of the Top sponsers at Ultimate madness. He also sponsers the WPF series too. As for marketing at tournies, have you every seen his booth. He has one of the nicer displays out there. His booth is the only one with lights. If you go to alot of the major events you'd see this.

[Jonno06]

i want an extreem emag....

[bofh]

Originally posted by Chupas2
I can't believe that you are arguing about a damn box. I don't think any gun I've bought has had a box anyway. And if it has how many places do you go to that has the box out for you to see. Most have the gun on a wall or in a case. Tom is not selling at Wal-mart where people are looking for a bright package. When you buy a higher end gun you just want the gun not some fancy package. I just think this whole thing is nuts. Remeber it's only cardboard.

I can't beleive you're not arguing about the box.

Actually what if it wasn't cardboard? What if it was a mahagony crate? With brass hardware and a molded red velvet lining? What if you saw it displayed in a glass box like that instead of hanging on peg board wall behind a counter? What about a nice carbon-fiber case with molded black velvet with a place for tools in the case, if wood isn't your bag?

While, I would agree that such a display would sell more markers, I don't agree that it would easily justify the cost. Which is why Shotguns aren't sold that way (at least the ones that I have bought.)

The deep root of these issues is really fashion.

Personally I hate fashion. But it does sell things, things that I scratch my head about with wonder. In the Paintball world, milled markers are the fashion. People want their marker to be milled. But Milling does not change the way a marker works, it doesn't change the speed, accuracy, or reliablity. It only makes it look better.

[Rooster]

If you are going to spend time dressing up the package, do it with something useful. I like the plastic gun case, or even gun bag idea. Those are something useful, even if they arn't useful to everyone. AGD has almost always been utilitarian in nature. Even things like the extreem are a facelift, but they are a useful facelift. The interchangable modual idea is brilliance. Selling out to the flavor of the week crowd is going to get you just that, a group of cutomers only loyal to the next big thing. A cardboard box is usueful to no one, unless, like i said, you are starting a fire.

[MagDog68]

Originally posted by bofh


I can't beleive you're not arguing about the box.

Actually what if it wasn't cardboard? What if it was a mahagony crate? With brass hardware and a molded red velvet lining?

Whoa whoa...wait a second. Are you suggesting that we package the Extreme in a casket?

~Fred

[bofh]

Originally posted by MagDog68
Whoa whoa...wait a second. Are you suggesting that we package the Extreme in a casket?

~Fred

This is the reason I should put down any drink before I load any pages on AO.

You owe me a keyboard.