Does the Box really matter?

[hitmanng]

Ok did you even see the box before you bought the gun??

[Army]

The box was only noticed the next morning when I threw it away. It didn't fit in the garbage bag.

[TransMan]

lol i didnt get a box with mine

[magking1971]

Never got a box with mine. oh well I don't mind.

[Chris]

The box is not for us, it is for new people.

We do not need to sell the people on this board on AGD products, most of us own them already. We need to get word out to people, and one way to do that is marketing/packaging. If the presentation is good, the product will sell. Think of it this way, when you go grocery shopping, do you buy the generic brand beans, soup, whatever for a little less or the name brand stuff? You go for the name brand stuff, because it looks better, even though on the inside it is all the same.

-Chris

[FooTemps]

Well... Hype morons buy into boxes...

[shartley]

[fearc7]

It really didnt matter to me because i knew the gun is awesome and way high quality. It would have been nice to have a cool one though...

[MagDog68]

Well shartley, I don't give two poos about the box. (I just really wanted to say poo...)

But AGD does need to up its image ... pretty boxes really can't hurt. But I would prefer to see a big marketing blitz in and out of the paintball industry publications. Think about Playboy, Maxim and any other macho man's magazine. Take the gun to the masses!!!

~Fred

[mrhooie]

Well, now I throw my marketting hat into the ring. I have done a lot of marketting in the past and I will say that the packaging does matter to a certain extent.

but - in the case of Airgun Designs, the box should be a small concern.

Why? you ask?

Well, a few reasons.

1- where is Airgun's main customer base?
online and in pro-shops

Online - a place where customers do not see the box until it has arrived at their door. Being a retailer, I can tell you that boxes are constantly missing or inconsistant. If I had a chance to save $10 on a marker by buying it in a pizza box, then I would. It only saves my customers in the long run - and it is all about the customer's bottom line

Pro-Shops - well, I'm a small retailer and have 1sies and 2sies in my store and they're always on display. The look, price, performance and how well I sell it is what sells a marker. The box, again, is the last concern.

If AIrgun was a company like Zap or Brass Eagle and really went into the Big-Box stores ,where you have an unknowledgable person selling everything from tools to bikes to paintball markers, the BOX SELLS THE PRODUCT!...

I think AGD should not worry about the packaging and maybe put some thought into POP (point of purchase) material.
Having an action shot of the marker on an inexpensive poster, table top card, full colour catalogue, etc. etc. etc. goes further.

Just my thoughts

[Croix71]

I didn't see the box until after the purchase. I was already sold on my Automag before I even saw the box.

To me, if I know the product and the company - the box doesn't matter. If friends of mine who I trust have the product and recommend it - the box doesn't matter. If I don't know anything about the product and I can't find any info or any product reviews on the net - the box would sway my decision.

[shartley]

But AGD does need to up its image ... pretty boxes really can't hurt. But I would prefer to see a big marketing blitz in and out of the paintball industry publications.

I think AGD should not worry about the packaging and maybe put some thought into POP (point of purchase) material.
Having an action shot of the marker on an inexpensive poster, table top card, full colour catalogue, etc. etc. etc. goes further.

[cphilip]

I think the Box is only a small fraction of a whole series of marketing moves. I think some of you are trying to polarize it into "Nice box or not". As if it were the whole issue. Not so. We "pro-boxers" are pro Marketing. It only one facet of the whole strategy that needs to be employed. If you chose to miss that point then you are being narrow minded about it.

This is sort of getting like a Pro Choice vs Pro life thing. As if ANYONE is pro killing babies! How untrue! No one is. So everyone in that debate is Pro Life. Sort of twisting this one around that way too from what I can see.

NO matter which side you are on you are on AGD's side. Remember that. Everyone of you "anti-Boxers are still in agreement something needs to be done. You point to other things like advertizement. All the Pro Boxers do too. We just think its a part of the whole scheme of things. ONce the design is done it can be used in many things. And should be!

By the way...I keep my boxes!

[Cliffio]

i think that a nice box can do nothing but help agd

but i think that the "box" represents a much bigger problem

which could be marketing of the emag/sfl/extreme all together

Cliff

[FooTemps]

I'd give less for the boxes and more for other marketing. The hype people would buy into the boxes after the purchase tho...