Does the Box really matter?

[cphilip]

Originally posted by Cliffio
i think that a nice box can do nothing but help
Cliff

And not only that...what can it hurt?

Nada!

[BTAutoMag]

i dont really care about the box! all you need is a white box with an AGD logo on it.

[theraidenproject]

The first marker I bought was used, and therefore didn't have a box. I won a tippmann 98, and the box didnt make a difference. In fact, the thing was too big to be manageable carrying it around. It was funny how they tried to fill up a big box with features about the 98. I bought my mag used, so, again, no box. I like to buy used to get my money's worth, so usually no box. I didn't even think about the lack of boxes until this whole "debate". If I bought a marker online, and it was shipped to me, I would only see it as an obstacle to my gun, one more thing I need to tear open. If I bought a gun in a store (which I wouldn't, like I said before, I like to get the most for my money), I most likely would never see the box until after the purchase. If I did see it before, it would make absolutely no impact. Of the several paintball store I've been in, there has been NOT ONE box visibile. In summary, the box a marker comes in doesn't matter one bit to me. However, this is just me, and the crowd AGD wants to attract with the Extremes will likely care a lot about image, and thus i think it is necessary.

[hitmanng]

Originally posted by cphilip
We "pro-boxers" are pro Marketing. It only one facet of the whole strategy that needs to be employed. If you chose to miss that point then you are being narrow minded about it.

Everyone of you "anti-Boxers are still in agreement something needs to be done. You point to other things like advertizement. All the Pro Boxers do too. We just think its a part of the whole scheme of things. ONce the design is done it can be used in many things. And should be!

By the way...I keep my boxes!

OK this got way out of hand. This all started because of a note I made to Tom in the Box thread about how many see the box before they choose the marker. I think as a marketing percentage it is a small number. Most people decide on what they want in a marker and go buy it. They might have been thinking angel and seen a sweet Emag and bought it but none of it was box related. The problem is the Emag is not in the store not what the box looks like.

As for Shartly's friendly comments First of all let me say I love you man. Ok with that out of the way if AGD was selling a Dog poop hopper you know it better quality than a BE hopper so of course we would buy it.

I have been marketing Medical services for a number of years and the AGD products sell like ours did. People buy it for the quality not the box. You are right in that it is all a package. The Angel is sold with cool packaging, hot girls, parties, and lots of pretty paint. I am not saying the Marker isn't good I am saying it is hype not reality. That is a fickle fan base. The Mag on the other hand is bought by people that own them forever and are very loyal. Better packaging may increase the overall purchasing base but it would take an entire image overhaul. Possible but costly. A new box would be a small dent.

I do not think this is post was ment to be pro or con Box it was ment to provide information. Without good data we do not know the answer. For example. I was supprised to find that even here packaging mattered to 12% of the people. Lets say on average is is 20% assuming other people think it matters more than AOers. Well if 30,000 New markers are sold a year and AGD sells 2,000 then the best packaging would only need to bring in 3% more of the total sales to increase sales by 50%. Maybe packaging matters. Without the number you just don't know. I only know for me I didn't even see the box and I still haven't seen an E-mag in person at any of the stores I visit. So to me the issue isn't a box although it is marketing related.
Hitmanng

[xmetal2001]

Originally posted by shartley

well, what if its really really really high quality dog poo?

[pumpamatic]

Honestly, how hard can it be to just put something like a sticker of a picture of the SFL on it's box? It will do better than just some white box. For a new product, it really doesn't hurt to have a nice box. Most people, when looking at a new product, read what the package says and believe everything it says and does. Although if I were to buy a marker of that price, I would probably try to shoot it first. Still, the money that it costs to spice up the box should easily make a little more profit.

[shartley]

[TransMan]

Originally posted by Chris
The box is not for us, it is for new people.

We do not need to sell the people on this board on AGD products, most of us own them already. We need to get word out to people, and one way to do that is marketing/packaging. If the presentation is good, the product will sell. Think of it this way, when you go grocery shopping, do you buy the generic brand beans, soup, whatever for a little less or the name brand stuff? You go for the name brand stuff, because it looks better, even though on the inside it is all the same.

-Chris

dont know about u but i could care less about marketing i buy the cheapest food possible so i have more money to buy paintballs and such Wal-Mart brand all the way

[maverickTG001]

i like the box, i think it's cool, it's the only reason i bought my mags, i wouldn't do it if i didn't get a box. the box is everything to me. j/k, i don't like the box that much, but i think it's nice.

[Miscue]

I say brown bag it and write down "EMag" with a magic marker.

[automagruss]

i didnt see te box first i saw it being used and when i asked what it was the guy said "why dont you shoot it first and ill tell yeah".since i was using a rental i saw that i obviusly needed to get a real marker before my abilites would progres any further.

the box doest mater if you can touch it first and see it in action

[liigod]

i have never once gotten a box with any of the 14 paintguns that ive owned cept for a 2k1 cocker, which the box was from 2k.

[MaxxFactor]

Boxes/packing doesn't turn me on. I buy markers based on their performance not flashy boxes. The reliability and sheer idiot proofing of the RT PRO and E-Mag sold me. After using and field repairing both, only strenghten my resolve the AGD products RULE!

[Krazy Ivan]

up

[tool]

I bought my RT used never saw the box...what's on the box of and automag RT anyways???