The whole box thing was started when some of us compared the Angel IR3 box to the SFL E-Mag box. People are absolutely right, it has no bearing on the quality of AGD products. However, in the case of the Extreme/SFL E-Mag, it's reputation is that it's a hign-end, premiumm marker. Therefore, as an ueducated paintball consumer, I would probably expect to get a nicely packaged and presented product. It's part of the overall buying experience.
The box is not for the benefit of the AO minions, we all know how good they're products are. The presentation is for those who may not. What the product comes in is AGD's opportunity for a first impression. A poorley presented product may lead to a bad first impression and keep prospective buyers away from AGD products. Even though we may think that's unreasonable, it happens every day.
I'm glad AGD has made an effort to improve their product presentation. It show's that they listen to their current customers and may just attract some new ones.
The box is not for the benefit of the AO minions, we all know how good they're products are. The presentation is for those who may not. What the product comes in is AGD's opportunity for a first impression. A poorley presented product may lead to a bad first impression and keep prospective buyers away from AGD products. Even though we may think that's unreasonable, it happens every day.
I'm glad AGD has made an effort to improve their product presentation. It show's that they listen to their current customers and may just attract some new ones.

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