The Offcial BOX Thread

[Trunnion]

i like the wrap idea. it seems to be an economical approach while still making the box look prettier. personally, i still like the white box idea, but i know you're not trying to sell the gun to me, i'd buy one anyway.

[ramsee1]

more thoughts

Ok, I actually read this entire thread this time. As I mentioned earlier, I deal with this issue on a daily basis. The very first thing to do is take all options, have your design staff make mock-up packaging of these options and send them off to your production house in Hong Kong (or wherever you do your printing) and get price quotes on shipping and materials. Really these white one color printed boxes are reminiscent of self-shippers. The packaging is what you'd get in the mail. This is extremely cost-effective, but yes can be a little bland. You're going to have people that say "Who cares about the box" and others will say "hey get with the times and design a nice package". This is inevitable.
A full bleed 4C/1 printjob is definitely a costly proposition, but there are ways to offset the costs. The easiest solution is charge slightly more for the marker. Looking at that Nice Angel packaging, hell you can do that with a 1000+ dollar marker. Thermography, embossing, and foil wrap might not be the way to go on a 300 dollar marker. But if you get your pack-out size down and really reduce your overall cube size for shipping, you're well on your way to saving money (less overall space and less materials). I spend countless hours getting my product the smallest in can possibly be within a given space and over a run of say 50,000 it can save thousands of dollars.
As mentioned earlier, a white box with a designed 4C/1 sleeve is one way to go. Another way to go might be keeping the white box and putting a 4C insert on the inside that is nicely designed showing off all your other product. It is a good point that most people don't see the box until after the marker has been purchased. So money might be better spent on adverstising with the included inserts/posters/etc.
However I think I personally lean toward a box full of visuals and eye candy. I just bought my mag and I'm opening it at my house. My friend walks in and sees the cool new Mag packaging, picks it up, looks at the marker and says "Cool, I want one." Believe me, it happens with certain products. Shiny sells.
AGD seems like a tightly run ship, I am sure they are in control of the situation at hand. But I'd be glad to offer any ideas/assistance if it's needed.

[liigod]

yea im not pro agd everything by any means, but this makes sense. You guys wonder why your ir3 costs SO much more for a few features. Look at the box, u prolly paied ten bux for it.

[BTAutoMag]

yea but what i see with the ir3 is that if you can afford to buy an 1800$ gun you dont care if the box cost 10$

[CRiZO]

If a box contest happens, make a new post or something about it, I want in I'm sure a bunch of others do too. Woohoo, boxes make the world go round! They also protect myself from the rain. There isn't anything like coming home from a hard days begging to a nice box.

[SqueegeeKid]

The box my gun came in is the last thing i care about, and the first thing i toss out. It's a box!!!

If it came in a nice plastic/metal carrying case with the foam stuff, i'd be more interested in it. I bought one of those the moment i took my Mag home. But that would be expensive.

I bought a Mag cause i knew it was a b*&#@ing marker, not cause it had a flashy box. None of my purchases are based on packaging.

People are weird.

[Krazy Ivan]

You want to see great AGD marketing!

http://www.automags.org/forums/showthread.php?s=&threadid=34301

Level 10! We are like kids in a candy store waiting for the level 10 modifications! However what do we know about them. Close to nothing! This is the best marketing you could ever do. Give level 10 mods will be awesome! AGD needs to apply this style of maketing to the general public, and maybe the eastern mass market will get revived, and all the stores will carry 'mags!

[Riotz]

Re: Re: The Offcial BOX Thread

Originally posted by ben_JD
But, AGD needs to expand its base of customers. In the present marketplace, that means AGD has to appeal to the snot-nosed, "wow, that looks cool" junior high crowd who are just waiting to plunk down over 1000 of mommy and daddy's dollars on a new paintball gun to impress their friends. Currently, those piles of money are being sent to England as quickly as England can ship us fantastically shiny boxes full of LCD-laced paintball goodness.
[/B]

I agree with him. Everyone here is already biased. They don't care what the box looks like because they have already decided to buy one. But to expand, you need to look good. The majority of new players don't even know who AGD is. Many stores don't even stock mags or mag parts.

[FutureMagOwner]

heck man i still use my tippmann box for things such as my freak inserts and mask bag etc. ad i use my cocker box for tools and the like. i use one of my old cases of paint boxes for all the other stuff(spare barrels old parts tanks hoppers[i have like 12 hoppers now])

[FutureMagOwner]

another thing i forgot the fact is the box in most cases isnt nesscessary because if you order online or get it shiped they put it in another box anyway so its just cheaper to put it in bubble wrap or in a cheap plastic case

from an advertising stand point the plastic case is the worst idea you can do though because it will look like some trash brass eagle made or something and simple bubble wrap gives a cheap look to products more than just shipping the damn thing tied to a rope on the back of a truck being dragged all teh way to your house

[Mossman]

Alright guys, I'm thinking OUTSIDE of the box today

Hey TOM!!! I hope you get this far down.

I had an idea.

The new Nike Jordans cost ~150 bucks, and they come in a metal container for them with Jordan's logo on em. Listen to this. Simple aluminum cases are available at Home depot and Lowes and all those good places for 20-25 bucks. Imagine if you found a company who could make or already made a box that would fit an Extreme, Barrel, and Video. Stick a nice pretty AGD Lions logo on there, and whamo, a 25 dollar box (yes, I know). HOWEVER, this is a box that people would be willing to pay for! People can bring their Pretty CnC extreems to the field in their spiffy box, everyone would see that AGD is really turning a new leaf, and it all in all could be good press for you guys. If you elected to go the frilly way with the extremes and only sold CnCs, this could work out, cuz 25 bucks isnt hard to work into the price of a 1200 dollar gun. These pretty AGD work of art boxes will not sit in people's closets, they will sit on their shelves and tables proudly displaying their AGD Badge!

Well, I like it at least

-Sam

[jurassic]

Re: Alright guys, I'm thinking OUTSIDE of the box today

Originally posted by Mossman
Hey TOM!!! I hope you get this far down.

I had an idea.

The new Nike Jordans cost ~150 bucks, and they come in a metal container for them with Jordan's logo on em. Listen to this. Simple aluminum cases are available at Home depot and Lowes and all those good places for 20-25 bucks. Imagine if you found a company who could make or already made a box that would fit an Extreme, Barrel, and Video. Stick a nice pretty AGD Lions logo on there, and whamo, a 25 dollar box (yes, I know). HOWEVER, this is a box that people would be willing to pay for! People can bring their Pretty CnC extreems to the field in their spiffy box, everyone would see that AGD is really turning a new leaf, and it all in all could be good press for you guys. If you elected to go the frilly way with the extremes and only sold CnCs, this could work out, cuz 25 bucks isnt hard to work into the price of a 1200 dollar gun. These pretty AGD work of art boxes will not sit in people's closets, they will sit on their shelves and tables proudly displaying their AGD Badge!

Well, I like it at least

-Sam

HMMMM........ Yeah! What Mossman Said!!

[Cypres0099]

An aluminum box would be SPIFFY!

[CRASHKING]

HEY Tom. just put the marker and equipment in a decent box with a logo or two. i would rather spend my 150 on a great "box that is water-proof dust-proof(but not shark proof )
here is the piccture of the box i would rather have than a cardboard one

[Mossman]

Ya...What Mossman said

hehe, that would own