AGD's marketing move

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  • Smokee_2_7
    Registered User
    • Nov 2000
    • 823

    #1

    AGD's marketing move

    I would like to give props to the folks at Airgun for their latest step in marketing. Of course the main thing I'm talking about is the Tac-one, but this marker by itself is just one peice of the puzzle.

    Sure, many of us die-hard automag people realize that the Tac-One is an RTP with a different mainbody, and an even color scheme. However, it's actually much, much more than that.

    It is a product which is specifically marketed towards a certain portion of the paintball population. It gives it's target player exactly what they are looking for: a non-flashy, brightly colored marker which requires no upgrades to maximize performance. Additionally, it carries a completely different name: a name which is descriptive and appealing to the tactical paintball player.

    A player primairly interested in woods/ tactical/ scenario games will now have no trouble determining which AGD marker is right for them when presented with a catalog containing all of Airguns' products.


    I believe that this specialization in marketing is the way to go for the entire product line. Specific names for the products which are not easily confused with other markers offered from the company. Drastic differences in visual appearance, even though performance is almost identical.

    If Airgun continues on this path of 'specializing' its product line, it will do nothing but help the sales of AGD markers. Currently I believe that Airgun has 2 out of their 5 main markers marketed correctly. The Tac-one, and the X-mag. These markers are definitly taylored to two different groups of players, and I believe are currently the only two markers offered that have high value for the price. Here's why:

    Lets take the emag for example (emaX, whatever)
    For anywhewre from $800 to over $1000 (prices taken from paintballgear) You can get an emag. What kind of player is this gun designed for? Well, the performance-oriented tournenment player, I would think- - as well as the person that wants performance similar to the X-mag, but with out a few 'top end' features, beautiful cosmetics, and the higher price tag.

    BUT, what do the vast majority of emag users want to do?
    Go with all ULE parts- - - body, rail, ect. Then they have a gun that is VERY light, almost identical to the x-mag. However, they have paid over $200 to 'upgrade' the emag, and (unless they wanted black) now have an awesome marker that the parts just don't match up on, or is not in the color scheme they would like. At that point they look for custom ano to 'finish the job' (TRUST ME, this is Fine by me!!! ), usually paying between 100 and 300 dollars to finish off the marker. They now have a 'top of the line' Emag(X) that cost them Just as much if not more than an X-mag. For the price, it would have been better to get the x- from the get-go: roughly the same price, and even has the 'top end ' features like removeable breeches and the ACE. Not to mention the got the gun in their desired color scheme.

    When the E-max comes with all the ULE parts, and is available from the factory in a vareity of color schemes (i.e. 4 basic solid colors, and maybe 2 or 3 types of fades) for a price that is definitly under that of the x-mag, it will definitly be a 'production level' finished marker in my opinion.

    I do know that airgun is heading in this direction- - im not telling them what they should do, but rather praising them for what they ARE doing.


    I can't wait until i get my hands on an AGD catalog that has the completely re-vamped product line in it. Somthing along the lines of this: (assuming level 10 is standard on all markers)

    1. Automag (non 'x-valve) - - geared towards beginning/ intermediate players
    + intelliframe
    + ULE body
    + new rail design
    + foregrip
    + barrel

    - available in the following colors: (entire marker)
    black, blue, red, green

    2. RT pro (needs a new name, not RTproX, - - but somthing WITHOUT the letters 'RT' in it)
    + available with either intelliframe or y-grip
    + mainbody and body rail milled together to match- -
    lookie good!
    + foregrip
    + barrel
    + ULT option
    - available in solid colors: black, nickle, blue, red,
    green
    -available in fades: (pick about 3 of the most popular
    fades, and do them.)

    3. Tac-One
    (basiclly identical to they way they've marketed it already)
    - maybe offer one other ano option.

    4. EmaX
    + Mainbody and rail milled together to look good - -
    maybe a different, more expensive/ stylish mill pattern
    than on the RT pro
    + Battery pack plain. (unless a different mill pattern
    than on the x is available, and cheap to produce)
    + barrel ( maybe a nice 2 peice J&J with sized backs so
    the customer can 'add on' to that for a barrel system)
    - solid colors: same as RTpro, maybe plus one more (PURPLE!!!)
    - fades: same as RTP, maybe one more option

    5. X-mag
    + market just as they have been- - AGD's super duper top of the line marker.
    +maybe change the barrel to 2-pc, for the same reason listed for the Emax

    - do the color options just like they have been. . totally custom. Possibly (once production gets caught up) keep some basic solids and popular fades in stock so there's no wait for those, but definitly offer custom ano for an upcharge and extended wait.




    This product line up is similar to what some other companies have offered, with success. If Everything starts with 'RT' or has X at the beginning or end of it, it makes the products all seem the same a little bit more. (for example. . WGP's outkast, and black magic are basiclly the same except for the 15degree ASA and milling).

    Having a 'finished' product line sells itself. Right now when I talk to someone about selling a mag, we start with a basic gun (classic or RTpro) and then discuss ad-on options to get it like the want it. Then they say they want the whole thing in red. I tell them about custom ano. Then they figure for the price, just buy a BKO instead.




    What are your thoughts on this direction AGD's taking? I love it- - and cant wait for it to be done.



    Sorry for the extremely long rant,

    Carl
  • nt2004
    yeah, thats right...
    • May 2003
    • 832

    #2
    the reason i was attracted to AGD was the fact that the markers werent geared towards anyone in particular. It gave me the chance to customize the gun for the ways i would play with it. I love customizing so i bought an already nice gun and made it unique. I've always beleived that is what AGD had in mind. They wanted the players to decide what they wanted in their gun, not some hotshots in marketing. It does sound like a good idea to sell guns with the mods already on them because it would save the player some money but i beleive many people have missed the fact that automags are made to give the player the chioce of how they'd like their marker to perform
    ** AO-IL **
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    Comment

    • AGD
      The man from AGD

      • Oct 2000
      • 5916

      #3
      Thanks for the compliment! Good to hear we are getting it right!

      We are doing the new package design for the RTpro with ULE body TODAY! We are talking about what different name to give it (but we didn't think about getting rid of the RT part).

      It takes a while to roll the product line over but its happenning. New rail is getting proto'd this week. ULE Emags on deck too!

      AGD
      sigpic

      Comment

      • Jeffy-CanCon
        veteran rec player
        • May 2003
        • 1309

        #4
        I think Carl has some good points.

        The whole Tac-One idea is brilliant. An excellent & rugged high-performance marker aimed directly at the huge scenario player market.

        The ability to customize any marker still exists, and people who want to do so will always find a way to make their gear unique. But a lot of people want to start with something that is already a little flashy, and AGD hasn't offered that except with the X-mag.

        Jeff P
        Secretary
        The Canadian Contingent Paintball Club
        Cousins - EMR - PaintStorm - Odyssey - StraightShot

        Comment

        • RenagadeOfFunkRTPcf
          A.K.A FunK WanG
          • Aug 2003
          • 2302

          #5
          nice..i want an EmaX....but im poor DAMMIT!
          Alias Intimidator (Black)
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          • Woogie12
            no automag anymore
            • May 2003
            • 421

            #6
            Can I see a pic of the Tac-one?
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            • Kevmaster
              Owners Group Div: Director
              • Oct 2001
              • 5475

              #7
              I think its almost pointless to sell the RT, the EmaX and the Xmag with barrels. Rarely have I gotten on AO to tell AGD what they should do here or there. A player spending $600+ (even $1500) on a marker will surely not want to play with his stock barrel, regardless of how good it is. I dont see ANYone with angels playing with a stock barrel for more than a weekend. Save the consumer some money, or put a little more in your pockets, either way, just dont waste time and effort on making a decent 'stock' barrel. becuase it is labeled as such, it will never be a part used by the player

              Comment

              • Severe
                Leader of Lililputions
                • Feb 2002
                • 315

                #8
                Kevmaster,

                I have to agree for the most part. I think most people today look for a barrel kit after their marker purchace. However, I'm going to disagree on the part of the Tac-One. Having a nice stock barrel that is annodized to match will significally enhance it's appearance. I think the J&J Black ceramics will look very good on it also. I've already purchased one for just that reason.

                But mostly, I think it's important to include a barrel so a person can play with the marker immediately when they purchase it (provided they have the appropriate air source).

                And oddly enough, I've seen/heard more than one mag user go back to the stock barrel and rav about it. I personally love it except for the report. From what I've read, it seems that the stock barrels now are being provided from J&J I think. These would, in my opinion, be a step up from the traditional 'stock' barrels.

                I guess time will tell.

                Steve
                Lvl X TKO Automag PF/HL, Intelliframe, a Simmons 30mm Red Dot and a J&J 12" Ceramic barrel.
                Crossfire 68/4500
                -------------------------------------
                Die Hard Woods Player

                Comment

                • Tyger
                  video /k radio star
                  • Oct 2002
                  • 1210

                  #9
                  I don't know... the E-Mag seems to me to be a perfectly fine rec-player gun. Then again, around here, top-end electros are the rec guns of choice. It's almost "too much gun" for some places up here, but it's all about the player at that point.

                  I'd like to see parts of the tac-one available, to mix and match. I'd like to sidecar a site to the E-Mag, myself. Then again, I'm weird like that. But having a gun you could "upgrade" would be nice too.

                  For example, using what Smokee said, a new player gets a very basic mag to start out with. Then buy a ULE body, then perhaps get a trigger pack to upgrade to an E-Mag... (Well, Intelleframe, I guess...) But that to me is best. A player can kit-bash a gun and make it exactally what they wanted.

                  At least that what I like. I like flex in my gear. Which reminds me, I need to get my e-mag ready for this weekend. Red hose or blue....

                  -Tyger


                  "Oh, you're wearing a tail and ears, you're a freak."
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                  Comment

                  • Python14
                    Norsk
                    • Jun 2001
                    • 3343

                    #10
                    I truely am excited about the Tac-one and in all seriousness may consider buyin one when I go into the market for a backup/woods ball marker. A tac-1 with say an 88/45 flatline and revy would be like the ultimate woodball gun.

                    Regardless, I really like the direction AGD is going.

                    BTW, How about RTLite as a name for the new RTP?
                    BLOODY MURDER!

                    Comment

                    • Top Secret
                      IPR's E-Maggot
                      • Jun 2001
                      • 601

                      #11
                      I'd have to concur with Kev. It's very rare to see someone actually use a stock barrel these days who is throwing that much money into the gun. Albeit I used my stock Emag barrel for quite some time, mainly due to the limited availbility of twist-lock barrel kits. Most people rip off the stock barrel and pretty much throw it into their tool kit, never to see the light of day again. Stock barrels aren't really worth the investment IMO. WGP I believe started the trend of aftermarket barrels stock with the JJ Performance Full-Tilt on the STO cockers. Just leave it open to the choice of the player.

                      You could always throw on a nice RM 11" Stock barrel, I can't imagine they are too hard to make.
                      O FLAGPULL O

                      Cincinnati All-Stars

                      Comment

                      • personman

                        #12
                        I love the whole concept of the tac-one. The only flaw I see is that it has a retro/xvalve which requires nitrogen and im not sayin all scenario players use co2 but I know alot of them dont bother to switch and just use a remote because they usually arent firing very fast.

                        Comment

                        • davidb
                          Understandable
                          • Jul 2001
                          • 555

                          #13
                          Big NO on the "RT Lite" idea. "Lite" implies low end, budget, bargain, cut-cost, etc.

                          While I am not against having "RT" in the new name, I am also in favor of the idea of not limiting the ideas to variations on "X" and "RT" and, hell, even "Mag"! Nowhere is it written that you cannot come up with a completely new name for it.
                          In fact, that might even be the best approach, as far as marketing is concerned. Do you think that the Intimidator would be as popular as it is today if Tom Kaye had gotten to choose the name ? E-Millenium? I doubt it. I think that if you introduce the new version of the RTP, looking radically different from the original (the appearance of which some people may only remember as it was in that ad way back when, sans Intelliframe and everything), with a totally new name, people will see it and think of it as "That wicked-bad-awesome-cool new AGD gun " as opposed to "the aluminum RT".

                          Seriously, I think that this is a marketing lesson that other companies have been teaching by example. If everything you introduce is percieved as a new take on old news, your sales will be reflected accordingly.

                          Then again, maybe I'm just an 18 year old kid who never sold anything but German-Club chocolate.

                          Added: About personman's comment on the Tac-One, I would say either offer as special package deal with a Flatline (probably not the best way around the newb-with-CO2 problem because of the price, but a good idea nonetheless) or just offer a version with a classic valve. It wouldn't even really need special anno since (if I remember right) the Tac-One body covered the valve.
                          Your head asplode!

                          Comment

                          • DiRTyBuNNy
                            Registered User
                            • Sep 2001
                            • 4854

                            #14
                            I still will go way back to something I said long ago (do the research if you want) and say that the ULE Emags should be called the SuperMags (or SuperMax)...but that's just me..
                            Dirty Clothes for Dirty Ballers!

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                            • davidb
                              Understandable
                              • Jul 2001
                              • 555

                              #15
                              About the RTX/EMaX/SuperMaX thing... I may well be part of a small minority here, but I get tired of seeing Xtreme this and MaXX that everywhere.. (EDIT: Everywhere meaning exactly that, not just in AGD/paintball) It's perfectly fine for the X-Mag and X-valve, but when you start trying to put X's in EVERYTHING, to me it just looks like a desperate attempt to be cool. "ULE" and "Mag" are two things that are both genuinely cool, and unique to AGD. Work with that.

                              I gotta say though, I do like the SuperMag idea. Heck, I was all for calling the ULT the SuperMech trigger.. Oh well.
                              Your head asplode!

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