I would like to give props to the folks at Airgun for their latest step in marketing. Of course the main thing I'm talking about is the Tac-one, but this marker by itself is just one peice of the puzzle.
Sure, many of us die-hard automag people realize that the Tac-One is an RTP with a different mainbody, and an even color scheme. However, it's actually much, much more than that.
It is a product which is specifically marketed towards a certain portion of the paintball population. It gives it's target player exactly what they are looking for: a non-flashy, brightly colored marker which requires no upgrades to maximize performance. Additionally, it carries a completely different name: a name which is descriptive and appealing to the tactical paintball player.
A player primairly interested in woods/ tactical/ scenario games will now have no trouble determining which AGD marker is right for them when presented with a catalog containing all of Airguns' products.
I believe that this specialization in marketing is the way to go for the entire product line. Specific names for the products which are not easily confused with other markers offered from the company. Drastic differences in visual appearance, even though performance is almost identical.
If Airgun continues on this path of 'specializing' its product line, it will do nothing but help the sales of AGD markers. Currently I believe that Airgun has 2 out of their 5 main markers marketed correctly. The Tac-one, and the X-mag. These markers are definitly taylored to two different groups of players, and I believe are currently the only two markers offered that have high value for the price. Here's why:
Lets take the emag for example (emaX, whatever)
For anywhewre from $800 to over $1000 (prices taken from paintballgear) You can get an emag. What kind of player is this gun designed for? Well, the performance-oriented tournenment player, I would think- - as well as the person that wants performance similar to the X-mag, but with out a few 'top end' features, beautiful cosmetics, and the higher price tag.
BUT, what do the vast majority of emag users want to do?
Go with all ULE parts- - - body, rail, ect. Then they have a gun that is VERY light, almost identical to the x-mag. However, they have paid over $200 to 'upgrade' the emag, and (unless they wanted black) now have an awesome marker that the parts just don't match up on, or is not in the color scheme they would like. At that point they look for custom ano to 'finish the job' (TRUST ME, this is Fine by me!!!
), usually paying between 100 and 300 dollars to finish off the marker. They now have a 'top of the line' Emag(X) that cost them Just as much if not more than an X-mag. For the price, it would have been better to get the x- from the get-go: roughly the same price, and even has the 'top end ' features like removeable breeches and the ACE. Not to mention the got the gun in their desired color scheme.
When the E-max comes with all the ULE parts, and is available from the factory in a vareity of color schemes (i.e. 4 basic solid colors, and maybe 2 or 3 types of fades) for a price that is definitly under that of the x-mag, it will definitly be a 'production level' finished marker in my opinion.
I do know that airgun is heading in this direction- - im not telling them what they should do, but rather praising them for what they ARE doing.
I can't wait until i get my hands on an AGD catalog that has the completely re-vamped product line in it. Somthing along the lines of this: (assuming level 10 is standard on all markers)
1. Automag (non 'x-valve) - - geared towards beginning/ intermediate players
+ intelliframe
+ ULE body
+ new rail design
+ foregrip
+ barrel
- available in the following colors: (entire marker)
black, blue, red, green
2. RT pro (needs a new name, not RTproX, - - but somthing WITHOUT the letters 'RT' in it)
+ available with either intelliframe or y-grip
+ mainbody and body rail milled together to match- -
lookie good!
+ foregrip
+ barrel
+ ULT option
- available in solid colors: black, nickle, blue, red,
green
-available in fades: (pick about 3 of the most popular
fades, and do them.)
3. Tac-One
(basiclly identical to they way they've marketed it already)
- maybe offer one other ano option.
4. EmaX
+ Mainbody and rail milled together to look good - -
maybe a different, more expensive/ stylish mill pattern
than on the RT pro
+ Battery pack plain. (unless a different mill pattern
than on the x is available, and cheap to produce)
+ barrel ( maybe a nice 2 peice J&J with sized backs so
the customer can 'add on' to that for a barrel system)
- solid colors: same as RTpro, maybe plus one more (PURPLE!!!)
- fades: same as RTP, maybe one more option
5. X-mag
+ market just as they have been- - AGD's super duper top of the line marker.
+maybe change the barrel to 2-pc, for the same reason listed for the Emax
- do the color options just like they have been. . totally custom. Possibly (once production gets caught up) keep some basic solids and popular fades in stock so there's no wait for those, but definitly offer custom ano for an upcharge and extended wait.
This product line up is similar to what some other companies have offered, with success. If Everything starts with 'RT' or has X at the beginning or end of it, it makes the products all seem the same a little bit more. (for example. . WGP's outkast, and black magic are basiclly the same except for the 15degree ASA and milling).
Having a 'finished' product line sells itself. Right now when I talk to someone about selling a mag, we start with a basic gun (classic or RTpro) and then discuss ad-on options to get it like the want it. Then they say they want the whole thing in red. I tell them about custom ano. Then they figure for the price, just buy a BKO instead.
What are your thoughts on this direction AGD's taking? I love it- - and cant wait for it to be done.
Sorry for the extremely long rant,
Carl
Sure, many of us die-hard automag people realize that the Tac-One is an RTP with a different mainbody, and an even color scheme. However, it's actually much, much more than that.
It is a product which is specifically marketed towards a certain portion of the paintball population. It gives it's target player exactly what they are looking for: a non-flashy, brightly colored marker which requires no upgrades to maximize performance. Additionally, it carries a completely different name: a name which is descriptive and appealing to the tactical paintball player.
A player primairly interested in woods/ tactical/ scenario games will now have no trouble determining which AGD marker is right for them when presented with a catalog containing all of Airguns' products.
I believe that this specialization in marketing is the way to go for the entire product line. Specific names for the products which are not easily confused with other markers offered from the company. Drastic differences in visual appearance, even though performance is almost identical.
If Airgun continues on this path of 'specializing' its product line, it will do nothing but help the sales of AGD markers. Currently I believe that Airgun has 2 out of their 5 main markers marketed correctly. The Tac-one, and the X-mag. These markers are definitly taylored to two different groups of players, and I believe are currently the only two markers offered that have high value for the price. Here's why:
Lets take the emag for example (emaX, whatever)
For anywhewre from $800 to over $1000 (prices taken from paintballgear) You can get an emag. What kind of player is this gun designed for? Well, the performance-oriented tournenment player, I would think- - as well as the person that wants performance similar to the X-mag, but with out a few 'top end' features, beautiful cosmetics, and the higher price tag.
BUT, what do the vast majority of emag users want to do?
Go with all ULE parts- - - body, rail, ect. Then they have a gun that is VERY light, almost identical to the x-mag. However, they have paid over $200 to 'upgrade' the emag, and (unless they wanted black) now have an awesome marker that the parts just don't match up on, or is not in the color scheme they would like. At that point they look for custom ano to 'finish the job' (TRUST ME, this is Fine by me!!!
), usually paying between 100 and 300 dollars to finish off the marker. They now have a 'top of the line' Emag(X) that cost them Just as much if not more than an X-mag. For the price, it would have been better to get the x- from the get-go: roughly the same price, and even has the 'top end ' features like removeable breeches and the ACE. Not to mention the got the gun in their desired color scheme. When the E-max comes with all the ULE parts, and is available from the factory in a vareity of color schemes (i.e. 4 basic solid colors, and maybe 2 or 3 types of fades) for a price that is definitly under that of the x-mag, it will definitly be a 'production level' finished marker in my opinion.
I do know that airgun is heading in this direction- - im not telling them what they should do, but rather praising them for what they ARE doing.
I can't wait until i get my hands on an AGD catalog that has the completely re-vamped product line in it. Somthing along the lines of this: (assuming level 10 is standard on all markers)
1. Automag (non 'x-valve) - - geared towards beginning/ intermediate players
+ intelliframe
+ ULE body
+ new rail design
+ foregrip
+ barrel
- available in the following colors: (entire marker)
black, blue, red, green
2. RT pro (needs a new name, not RTproX, - - but somthing WITHOUT the letters 'RT' in it)
+ available with either intelliframe or y-grip
+ mainbody and body rail milled together to match- -
lookie good!
+ foregrip
+ barrel
+ ULT option
- available in solid colors: black, nickle, blue, red,
green
-available in fades: (pick about 3 of the most popular
fades, and do them.)
3. Tac-One
(basiclly identical to they way they've marketed it already)
- maybe offer one other ano option.
4. EmaX
+ Mainbody and rail milled together to look good - -
maybe a different, more expensive/ stylish mill pattern
than on the RT pro
+ Battery pack plain. (unless a different mill pattern
than on the x is available, and cheap to produce)
+ barrel ( maybe a nice 2 peice J&J with sized backs so
the customer can 'add on' to that for a barrel system)
- solid colors: same as RTpro, maybe plus one more (PURPLE!!!)
- fades: same as RTP, maybe one more option
5. X-mag
+ market just as they have been- - AGD's super duper top of the line marker.
+maybe change the barrel to 2-pc, for the same reason listed for the Emax
- do the color options just like they have been. . totally custom. Possibly (once production gets caught up) keep some basic solids and popular fades in stock so there's no wait for those, but definitly offer custom ano for an upcharge and extended wait.
This product line up is similar to what some other companies have offered, with success. If Everything starts with 'RT' or has X at the beginning or end of it, it makes the products all seem the same a little bit more. (for example. . WGP's outkast, and black magic are basiclly the same except for the 15degree ASA and milling).
Having a 'finished' product line sells itself. Right now when I talk to someone about selling a mag, we start with a basic gun (classic or RTpro) and then discuss ad-on options to get it like the want it. Then they say they want the whole thing in red. I tell them about custom ano. Then they figure for the price, just buy a BKO instead.
What are your thoughts on this direction AGD's taking? I love it- - and cant wait for it to be done.
Sorry for the extremely long rant,
Carl





? E-Millenium? I doubt it.
" as opposed to "the aluminum RT".
Comment