AGD needs some Feedback on this Ad

[Miscue]

Oooh. AGD Gear. I'd love to have AGD plastered all over me.

[sajohnston]

the bar has been raised..again!

Gotta go with Sam's angle on this one, a picture is worth a thousand words. Anyone who disagrees is also the guy lying to himself when he says "I get it for the articles." Yeah, right. One page would be enough, but two would be straight out of hand!

Most of the big things have been addressed already but here are my two cents:

- The focus is on the website not the products so stay the course with this focus.

- Include a blurp about the number of countries the members represent (global presence)

- Emphasize that it is a direct line from customer to manufacturer, members get to provide direct feedback that shapes cutting edge AGD products and the industry in general.

- Soon to be factory direct store.

- AGD factory tours/tech seminars (I hope you have another when I get back to the States!!)

Just give us a heads-up of what issue it will be published in, it is hard for me to get ahold of them here.

[Dave]

Personally, I would be decked out in AGD hat, shirt, patch, etc. But I don't think that just having people wear stuff would be the only route to advertising AO, cause then its not just the patch or the shirt representing AO, but the person too. I think the clothing is a good idea, but I also like the idea of the magazine spread.

I think it might just be that I am a mag lover, and if I would see a big blue X-treme Emag w/warp on the ad, I'd be sayin' "oh yeah, thats my company!"

Maybe thats just me...cause I hardly ever see a mag in a magazine, so when I do...I think its pretty cool. Plus, I don't think hardly anyone outside of mags knows what the X-treme is...I could be wrong from such limited experience, but whenever I am around, I never hear anything about "this new cool Emag from AGD coming out!" which is too bad cause the gun rocks harder than anything out there. I showed the X-treme site to my friend, and he didn't seem too interested, he likes spyders. Now if he saw that gun in person, got to hold it, and saw it fire, his jaw would probably drop

I think combining a nice colorful picture of the X-treme plus advertising AO would be sweet....I'd take it and show it to all my buds. Your getting top cutting edge AGD products(X-treme)+top AGD service and commitment to mag users and fans(AO)

Somehow, if it was good for the company, and if people were attracted to the ad, I think that would be the best.


-Dave

[Failure]

I feel that the forums will always be here, even though there aren't very may problems with the guns. Shartley does know what he is talking about so he should be taken VERY seriously. I for one could care less about my name being shown in a magazine, if they come here they will meet me anyway right, and if not then they still wont know who I am. The Emag should be promoted as should the fantasy emag(When it comes) and the Emag X-treme. I feel that the fantasy mag should have the looks, some milling on an all aluminum body, maybe the aluminum valve, have it be lightweight. If there is have there be a lightweight battery. You see where I'm going with this? Very lightweight compact gun with gorgeous looks. Maybe have a DarkEmag?? I feel that the reliability strongpoint of AGD should be exploited by a gun that looks like a million dollars but costs less than an Angel. AGD stickers, shirts, jerseys, hats, keychains, and dog sweaters should be considered because hey...its cheap and effective. Someone wearing an AGD jersey on the field will turn a lot of heads. People will ask the kid that wears an AGD jersey how he likes the gun instead of a biased shop owner that likes Angels because he turns a better profit off of them. Those are my opinions and ideas, not backed with a marketing degree but just common sense. I also suggest investing in a very good marketing consultant, priceless, you will get a heads up on what should be getting done and what should be shown to the target market. I believe it may be, once again, time to dump the moulds and get inovative. Like when the automag first arrived.


This may also be considered blasphemy but in my opinion only, I say that the AGD logo may need to be revamped.

[tooslow]

My 2 cents...

The paintball community in general believes that AGD is either already dead or on it's last legs. We, of course, know otherwise. But let's be honest, to most people out there, AGD is a "Has Been" company. THIS is the image that needs to be overcome.

I believe that the only way to overcome this image is with slick product-focused advertising that gets people to want to go to the AGD website to see more. Once you get people to the main AGD website, then you can steer them to AO. The old "bait and switch" in a way...

Pick up any magazine, any at all. How many of the ads in it really get your attention? How many do you actually read? The most effective ad have very little text and lots of "eye candy". Nobody wants to read an ad. Hell, most people don't even really read the articles... Print is a very visual medium. And to be effective, advertising has to use this to its advantage, rather than fight against it.


Edit: I agree with Failure. The current AGD logo is out of date and out of step with the Paintball industry today. If it were me, I would re-vamp the logo before I started any new advertising campaign. This will go a long way towards a new image and the branding that should be associated with it.

[graycie]

what shartley said......

if its a two page ad, all the space has to be optimized to its fullest. take kingman ads for example they are two pages but how much of that two pages is just a orange background filler.

keep in mind who your readers are. make your statement direct and to the point in as few words as possible. who are you trying to "sell" this site to? just a guess but most likely you would get kids wanting to come here to look for info for the next marker they saved up their allowance money for. we all know that sex sells, but i'm sorry ROBAGD in a bikini just doesn't do it for me taking the more intellectual side approach without sounding too geeky may be the better choice. throwing in a pic of an agd product in the background will let people know that this IS a agd ad, not just a bunch of words for a website. i hate to say this but we all know that some paintballers aren't the brightest folks, so an ad full of words may scare them maybe agd could be the first to make a pop-up ad.....hmm....j/k

[hardr0ck68]

hehe if tom wants to sell mags he should go to zap am with the gun dyno set up in a way where people could test there guns recharge time vs an e-mag...if he wants to being people to AO i think a pretty pic of both agd factory gear, and maby some of the wild custom rigs from the AO members, then fit text in around telling about the benifits, members, and ideas of AO, i mean where else can you go not only to get tech info to fix a problem with your gear, but also talk to the creator and factory techs about it....crazy helpful mods, lossa FAIR trades in the classifides....it really shouldent be that hard of a pitch to make, i mean the quality of the site sells it for you (kinda like mags....) let people know how much time tom kaye actually spends here, lord i dont even know who invented the angel...and i doubt he spends much time if any on angel fourms... but special mention to members that stand out is a really cool thing!!

Rocco

[Failure]

girls in bikinis holding paintball guns does it for me
Especially the younger ones, 19-26

[graycie]

/beats failure with a big ol' grandma purse

[tooslow]

pop-up ad!!! I love it! A big 2 page life-size pop-up EMag Extreme! Now that will get people's attention!

[Failure]

Im sorry Graycie, I see women as the most beautiful creatures that God ever made...besides me of course, Heheheh. Im kidding about the last part but not about the first. I respect girls a lot but they do look very very lovely in bikinis. Next tme please take the brick out of the purse before layin the smack down!

Never underestimate a half nekid girl holding a gun!

[MajorDamage]

Originally posted by pumpamatic
I don't really think we should use regular members for the ad. I mean, I think people will get disappointed when they see only a couple of weird posts by Major Damage, and I can't remember the last post I saw of Battlegroup. But when they see all those classics, with the giveaways and contests and stuff, they really will think Tom gives a rat about them.
Shartley, my brain now hurts from reading your post.

STOP SAYIN THAAAAAAAAAT! I wanna be in PB2XTREMES! Leave me be! I want to LIVE! I read PB2XTREMES quite ofton because 888 gives them away free when you order from them . But the ads do make the magaziene, that and the articleeeees about markers and eqiptment. I could care less about the "How to oil your spyder!" and "10 tips for the first time player" articleeees. But I MUST SUCCEDE! Let me be in this ad so I can buy a million copies, put them on my wall, show them off at the field, and bolt them to my car ! *does the happy dance, followed by the coconut dance* FUN!

ENDO!

[MajorDamage]

OH! I FORGOT! Don't forget to mention having APG's Mister 44, as our personal Webmaster!

ENDO!

[Wheelman]

I like the idea of a clothing line. like jerseys, hats, jackets and don't forget the offical Airgun designs and automags.org underoos WhooHoo!

[beam]

This may have already been covered...but....WHAT ABOUT US LURKERS?!?!?