Could AGD be on top? I think it's much too late for that. Could AGD improve, progress, diversify, and go forward - I firmly believe so.
What helped redefine Apple? It wasn't some new Macintosh... it was the iPod. It was cool... the kids loved it... you didn't have to own other Apple products to enjoy it. People forgot about the "Macs suck" stuff. And... I think the iPod renewed interest in Apple's other products... increased customer awareness of the Apple company.
Why not take the 3M approach... make other products better? I should be able to buy a Matrix or something... and be able to put some AGD upgrade part on it. You don't have to make something complicated... look where some of the companies are now that started off selling threaded metal tubes.
What is AGD very good at?
1. Customer Service
2. Quality Parts
3. Innovation
4. No nonsense approach
What does AGD suck at?
1. Marketing
2. Bending to accomodate changing times
3. General stubbornness
What does AGD have going for it?
1. Tom Kaye
2. Loyal following
3. A long history in paintball
4. A unique forum - very good information distribution and marketing tool
Now, I know TK is "retired." But it's of my belief that you can't kick a girl out of bed that you've been with a long time... without sometimes thinking to yourself, "Damn... I miss that thing she used to do for me."
Let's look at this online retailer that seems to be doing well:
First thing they do... toot their own horn. Reviews for products are readily available, including positive customer feedback. I bought about $1.5k worth of Axiom stuff because of the easily accessible information overload on their products... and what I received is exactly what I was expecting... quite content.
How about in comparision with this site:
What about that site would attract a new customer? What's the target audience? IMO... it is appropriate for people who already know what your products are and what you are about. Why isn't Tom Kaye's mug on there somewhere... something noting AGD's history... philosophy... and general awesomeness?
I think it needs to be made such that... someone who knows absolutely nothing about AGD... or maybe even paintball... would be attracted to your products - it fails to do that.
Simple... cheap or free things can be done to improve AGD... although perhaps in minor ways... it's a start. Get the basics right at least - I don't think this is happening.
What helped redefine Apple? It wasn't some new Macintosh... it was the iPod. It was cool... the kids loved it... you didn't have to own other Apple products to enjoy it. People forgot about the "Macs suck" stuff. And... I think the iPod renewed interest in Apple's other products... increased customer awareness of the Apple company.
Why not take the 3M approach... make other products better? I should be able to buy a Matrix or something... and be able to put some AGD upgrade part on it. You don't have to make something complicated... look where some of the companies are now that started off selling threaded metal tubes.
What is AGD very good at?
1. Customer Service
2. Quality Parts
3. Innovation
4. No nonsense approach
What does AGD suck at?
1. Marketing
2. Bending to accomodate changing times
3. General stubbornness
What does AGD have going for it?
1. Tom Kaye
2. Loyal following
3. A long history in paintball
4. A unique forum - very good information distribution and marketing tool
Now, I know TK is "retired." But it's of my belief that you can't kick a girl out of bed that you've been with a long time... without sometimes thinking to yourself, "Damn... I miss that thing she used to do for me."
Let's look at this online retailer that seems to be doing well:
First thing they do... toot their own horn. Reviews for products are readily available, including positive customer feedback. I bought about $1.5k worth of Axiom stuff because of the easily accessible information overload on their products... and what I received is exactly what I was expecting... quite content.
How about in comparision with this site:
What about that site would attract a new customer? What's the target audience? IMO... it is appropriate for people who already know what your products are and what you are about. Why isn't Tom Kaye's mug on there somewhere... something noting AGD's history... philosophy... and general awesomeness?
I think it needs to be made such that... someone who knows absolutely nothing about AGD... or maybe even paintball... would be attracted to your products - it fails to do that.
Simple... cheap or free things can be done to improve AGD... although perhaps in minor ways... it's a start. Get the basics right at least - I don't think this is happening.
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