Ok.. I started this thread for open discussion. First how do we define hype, what is it? Who uses it? To what end? How successful are they? Who doesn't use it? What does it cost them? What do they gain from not using it?
Let me state right away that I do not classify hype as bad - in fact it may be one of the considerations I made when deciding to shoot a Shocker. Where do you stand on it, what do you think?
Let me state right away that I do not classify hype as bad - in fact it may be one of the considerations I made when deciding to shoot a Shocker. Where do you stand on it, what do you think?

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